![]() ![]() Include a clear call to action (if applicable) You don’t want your audience to just read about what you’re doing you want them to act! When you use compelling wording and include links and bold key phrases, you give an immediate cue to readers to take the next step. Here is Clemson’s style guide for reference.īreak up heavy text with bullets and lists Do not be afraid to use bullets or lists, and when relating longer information, be sure to break every few sentences to create short, easy-to-read paragraphs. Grammarly has University style built into the application. This is the style of Clemson University style aside from a few University-centric nuances. Newsletters should follow the Associated Press style when writing copy. Proofread your copy before submitting Nothing will delay your newsletter more than improperly written content. Taking 10 minutes to use Grammarly will help assure your newsletter is developed and sent quickly and efficiently. Grammarly has Clemson editorial styles built into the app. ![]() You simply need to go to the link and sign in. Use Grammarly Clemson has an enterprise account for all students/faculty/staff. Also, words within photos can trigger newsletters going into the spam box. This is for federal ADA compliance and is not optional. Any image submitted for a newsletter that includes words must also come with the text of the words within the photo. For example, if you have an image with a list of recent graduates, you must also supply the names of the graduates in text format. Images with words Any photos with words must also be submitted with the text. Include captions in your copy if you wish for captions to be used. Typically, you want to use only one image, but you could put three images in a row that link to three different webpages. Photos should be the full width of the email and be in “landscape” alignment. Ideally, an image should be the first thing a reader sees when opening an email, with text underneath it. The rule of thumb is to have 80% text and 20% images in your newsletter. Be sure the images you select are clear, crisp, and not blurred. Images Whenever possible, include photographs to keep things engaging. In the case of not having an article on a website, keep your story as brief as possible. The base style is a landscape-oriented image followed by a headline, text and then the Read More button linking to an article. Here is an example of the CBSHS newsletter style. The CBSHS newsletter template matches that style. Newsletter format Clemson University has a specific style regarding external communication. Anything over this will be in danger of being marked as spam. ![]() Public Relations Society of America PRSA defines 'Public relations as a strategic. Watch word count Keep your newsletter content to approximately 2600 words total. Employee relations refer to the relationship shared among the employees in an organization. Then submit your stories one-by-one in the boxes below. Use Grammarly to scan for typos, style and brand voice. Keep it as brief as possible Also remember, the most important information should be placed at the top of the newsletter, and not “below the scroll.” Best practice workflow is to compose your newsletter in a MSWord.docx. ![]()
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